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The Do's & Don'ts Of Fashion Merchandising

By Katie Onson


If you have a passion for style and knowledge of business, chances are that you'd be perfectly suited for fashion merchandising. This is one of the most promising professional venues in the world, provided you're willing to put in the work. However, the road toward success is not without its peaks and valleys. For those that would like to get the most out of fashion merchandising as possible, be aware of the following do's and don'ts.

DO enroll in a reputable school. In order to become a fashion merchandiser, you must have the education to help you along the way. This is where enrollment comes into play, as companies like Estelle's Dressy Dresses can attest. There are many institutions that young men and women can enroll in, including the Parsons School of Design in New York City. The best way to learn about schools in your area is by conducting research.

DON'T let the fashion world pass you by. One of the biggest responsibilities of a fashion merchandiser is to be aware of trends in the fashion world. What this does, in theory, is help you pivot so that you can be on top of your game at all times. When you let the fashion world pass you by, you deprive yourself of information that can help you. If you don't know about the latest sweet 16 dresses, for example, how likely are you to sell them?

DO keep presentation in mind. In order to sell clothing, regardless of what it specifically entails, presentation goes a long way. To expand on this, let's say that a salesperson is looking to sell suits for weddings. Chances are that the person in charge of selling such attires will wear a considerably professional attire, one that reflects the retailer. The clothes make the man and this is especially true in the business world.

DON'T overlook your competition. In order to sell as much as possible, you must understand what your competition is doing as well. While they might be overlooking aspects you have covered, perhaps they're exceling where you're faltering. Are they moving more merchandise? If so, is it possible that you can price your wares more affordably? These are just a few questions to ask when evaluating your competition.




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